Vegas Golden Knights stay on brand with unveiling of outlandish alternate jersey

You wouldn’t expect anything less from the Vegas Golden Knights.

After a long and detailed process, the Vegas Golden Knights finally unveiled their third or alternate jerseys on Friday.

And they are glorious.

Representing everything the Golden Knights are about as a brand, these sweaters represent the franchise and this city perfectly.

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It was totally worth the wait with the new third jerseys immediately grabbing your attention from the get-go.

It is the first all-metallic gold jersey in the history of the National Hockey League, and it is also the first jersey of its kind produced by adidas as part of the ADIZERO authentic jersey range.

Golden Knights Owner Bill Foley spoke in the past about wanting to create a third jersey that will make his team stand out on the ice, and also make T-Mobile Arena look even more intimidating on game nights if that’s all at possible.

And he’s certainly achieved that.

These jerseys jump out at you instantly and you can’t help but be drawn in.

While some won’t like these, I’m personally a huge fan and I feel they will look even better once they are out on the ice.

And the team at adidas along with the Golden Knights have struck the perfect balance with these sweaters.

Going all gold would probably have been a mistake, so keeping just the base metallic gold and then combining the colors and schemes of Vegas’ home and road jerseys in the sleeves was a smart idea.

The black nameplates and numbers really pop out on the metallic gold, and the alternate swords logo on the shoulders complete the look.

These jerseys will have a different feel too and they will certainly lay claim to being the most unique sweaters in the National Hockey League.

Keeping in brand with what the Golden Knights are all about.

You can see why it took so long to produce these given the material and the overall look of the jerseys, because it could have easily gone all so wrong and looked a disaster.

After all, these have to be attractive to fans in order to sell but they also need to pass the eye test on both the ice and on the TV, so there were a lot of boxes to be ticked.

These jerseys will pop out both in the stands at T-Mobile Arena and on the strip, becoming a real fashion statement for both the players and fans.

The Golden Knights’ third jerseys will go into the rotation along with the home and road sweaters but, in an interview we did with Jesse Granger of The Athletic, Owner Bill Foley wants this alternate jersey to be worn a lot so don’t be surprised if it is on show for half of Vegas’ home games.

This is what Vegas Golden Knights Chief Marketing Officer Brian Killingsworth said on the new third jerseys, per nhl.com/goldenknights:

"“The ideation behind the jersey, which was created and came to life with the help of adidas and support from the NHL, is bold and bright just like the community that we are all proud to call home.“It is truly reflective of the sports and entertainment capital of the world and reinforces the Vegas Golden Knights’ push for innovation. The third jersey advances our brand and is the perfect way to represent the pride we all share in being #VegasBorn.”"

The good news is that these spectacular and unique jerseys are available for purchase right now!

If you want to get your hands on one of these you can do so by purchasing at The Arsenal at City National Arena and The Armory at T-Mobile Arena.

If you live outside of Vegas then don’t fear because you can purchase the Golden Knights third jersey at either vegasteamstore.com or via nhlshop.com.

The Arsenal will also be selling 777 exclusive Treasure Chest sets that include the new third jersey, customization and a limited-edition gold coin, while 300 of those Treasure Chests will also include a snazzy pair of metallic gold adidas Ultraboost shoes, which is pretty neat.

All in all, we are a huge fan of these third jerseys and we can’t wait to see them in action out on the ice whenever the NHL does return.